Perhaps you’ve heard the phrase, “If you don’t know where you’re going, you won’t know when you get there.” I have found creative projects often start as an idea. Everyone wants to share their input and build on an idea, but rarely does everyone agree on the expected final outcome unless there is an intentional effort to find mutual agreement. The lack of agreement makes it very difficult (if not impossible) to achieve the desired goal.

We all want to do a great job for our customers. Few people would say they intend to serve their customers poorly. But if you aren't mindful and strategic, it's easy to end up with a customer whose experience is poor. You may be setting yourself up for failure if your business or ministry does not have a strategy to ensure quality customer experiences across your entire organization.